To get a custom size frame to fit SRA3 print format is more expensive. Since the prints are budget friendly, custom frame sizes push the prices up too far to justify the cost of framing. The result is that when consumers buy the print, they can’t find a frame sized at 320mm x 450mm, which is SRA3 size. It’s not only a problem for the UK either, as over in Australia, RedBubble are another example offering non-standard print sizes. Qwertee Prints, which are a unique marketplace brimmed full of Pop Art prints from artists globally are only one example of poster prints being sold to consumers at the SRA3 original size. The size differential makes it difficult, if not near impossible to frame a poster printed in SRA3 format. It’s used for many larger prints used for commercial purposes, which also includes poster prints of the A3 size. SRA printing stands for Supplementary Raw Format. It’s that border that makes it difficult to frame a commercially printed poster. The outer of each design has a border around it. The difference is the size of the printed poster and that’s because commercial printers do not print edge-to-edge. These machines print to sizes that you’ll rarely, if ever be dealing with using a traditional printer. Printing them is where problems occur for you – the buyer - because the prints are mass produced, which means they’re printed on a commercial printer. Poster prints by independent artists are big business. Quirky designs on unique poster prints are one thing… framing them though, that’s an entirely different ball game.
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